Irish Distillers Pernod Ricard, producers of Jameson, is set to introduce Redbreast 15 Year Old Irish Pure Pot Still whiskey as a permanent expression within the range in key international markets including Ireland, USA, France and Germany.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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