Whisky Live Paris celebrates its 20th anniversary this year, returning to France’s capital with new addition to the 2024 show, The Agave Patio, paying tribute to the growing interest in the tequila and mezcal market. 

Korean Soju giant Jinro has topped Drinks International's The Millionaire Club for the 20th year in a row having added 9m 9-litre cases in 2020.

Compass Box has marked its 20th anniversary by releasing a limited-edition expression that pays tribute to the whisky that originally launched the brand.

Glenmorangie has launched a new whisky in its Private Edition range. The Glenmorangie Finealta, pronounced ‘Finalta’, is Scottish Gaelic for ‘elegant’. It is a recreation of Glenmorangie based on a recipe dating back to 1903.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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