Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.

Concha y Toro, the largest wine producer in Latin America, is committed to developing and improving the Californian wine producer, Fetzer, which it bought from Brown Forman in March 2011.

Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.

The Scotch Whisky Association (SWA) has gained a geographical indication of origin for scotch whisky in Vietnam.

South Africa-based wine company Origin Wine has announced growth in Holland, and Denmark for its brands Stormhoek and Fairhills.