The Australian Advertising Standards Bureau’s ruling that brands’ Facebook pages should be treated as advertising has been branded as “strange” by Diageo’s CEO.

US: William Grant has invested $7 million in a global digital marketing campaign for its Sailor Jerry rum brand.

on 08 March, 2012

Fred Noe is approaching 57 and he’s just had his first tattoo.

Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world. 

Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.

Bushmills master distiller Colum Egan has announced the names of the nine contenders who will represent their countries in the international finals of its competition.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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