Created with tequila mixology in mind, Neurita has entered the category with its Citrus and Rosa expressions.

Diageo CEO Ivan Menezes has received a knighthood in King Charles' first New Year’s Honours list, an appointment that allows him to use the title ‘sir’.

Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to The Power 100, 2010, the annual survey of the world’s leading drinks brands published by brand valuation and strategy consultancy Intangible Business.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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