SKyy Spirits, Gruppo Campari’s US-based subsidiary, has unveiled a new global ad campaign entitled Skyy Sexy to market its unflavoured vodka brand Skyy Vodka.

Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.

Carlsberg, the official beer of the England football team, has launched its new TV advert in the build-up to this year’s World Cup.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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