Diageo and Sean ‘Diddy’ Combs have announced the newest addition to its ultra premium Cîroc vodka flavour portfolio.

Vodka in the US

10 December, 2012

Lucy Britner finds vodka is still sweet on flavour in the US market. Here she uncovers some of the more unusual varieties

Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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