PROMOTIONAL FEATURE
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Żubrówka has been a constant companion for people, becoming part of Polish history and traditions. From ancient times, when bison grass was used in medicine and distillation, to the Middle Ages, when vodka with bison grass became a symbol of Polish nobility.
PROMOTIONAL FEATURE
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Żubrowka, one of the world's leading [1] vodka brands, has appeared on store shelves with a new look. Two flagship products, Żubrowka Bison Grass and Żubrowka Biała, have changed their iconic labels. The refreshed visual identity is accompanied by the campaign slogan "Serve the wild. Same heart, different looks".
1964 Japanese whisky launches in Poland
Number One Drinks Company has bottled a limited edition 1964 Japanese whisky exclusively for Poland.
Rabobank identifies new wine markets
Rabobank, the Dutch bank which focuses on the wine trade, has identified Mexico, Brazil, Poland and Nigeria as future growth markets for wine consumption.
CEDC takes Barefoot to Poland
Central European Distribution Corporation (CEDC) has extended its links with Gallo Vineyards to include the distribution of Barefoot wines in Poland.
CEDC pairs with Beam in Poland
Central European Distribution Corporation (CEDC) has signed a five-year exclusive agreement to distribute Beam brands in Poland.
Nemiroff celebrates strong sales
Nemiroff has reported strong growth in 2010. The Ukrainian vodka brand said sales volumes rose to $473.6 million – $56.8 million (13.6%) up on the previous year. The company said the largest growth areas were Ukraine and Poland.
Carlsberg signs up for UEFA Euro 2012
Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.
Digital Edition
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
