Shochu can now be sold under its own category name in the state of New York, US, after amendments to the Beverage Control Act allowing Japanese Shochu (24% ABV or under) to be sold under a beer and wine license.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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