It is in the lives of normal people that war’s impact is most profound. In Kyiv, under attack by Russia from land and air, the city’s bartenders are a compelling illustration. They are everyday civilians living everyday lives that now look unrecognisable from a week ago. 

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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