Aquavit, ‘the water of life’ was all but dead in the water thanks to younger drinkers’ aversion to it. but now all that is changing, as Hamish Smith discovers

Charlotta Berggren from Svartengrens bar in Stockholm won this year’s Linie Award.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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