The Macallan has introduced The Macallan Colour Collection, a new range of age statement whiskies, exclusively available in global travel retail.

The Macallan gave a first glimpse of its Colour Collection, a new range of whiskies exploring the brand’s commitment to delivering natural colour through maturation in sherry seasoned casks.

Glenmorangie has reimagined six everyday experiences as wonderful moments for a new campaign shot by celebrated photographer Miles Aldridge.

The language of rum

23 July, 2020

Language has immense power. It can start wars and broker peace; it can convey truth and espouse lies; it can lead to both understanding and misunderstanding. For rum, semantics is a particularly sore subject.

Macallan Gold has launched exclusively to the UK, with about 50 European markets and Canada to receive the new pale single malt scotch whisky next spring.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook