Pernod Ricard has unveiled a new Absolut bottle design with a reduced glass weight in a bid to ‘create an icon for the future’. 

Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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