Pernod Ricard has unveiled a new Absolut bottle design with a reduced glass weight in a bid to ‘create an icon for the future’. 

Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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