Fercullen Irish Whiskey from the Powerscourt Estate will now be available across the US as a result of a new distribution partnership with Zamora Company USA.

The Wine Intelligence Global Wine Brand Power Index 2022 has reported that Yellow Tail is again the world’s most powerful wine brand with Casillero del Diablo meaning an unchanged top two.

Yellow spot is the latest single pot still whiskey from Irish Distillers.

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Ben Branson

Making the pitch for a wider listings reach

In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.

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