Sweden’s alcohol monopoly, Systembolaget, has removed all Russian-made vodka and other types of Russian alcohol from its shelves with immediate effect, in protest of the country’s invasion of Ukraine.
Norway’s wine and liquor monopoly retailer has reported 28% volume sales growth during the first five months of 2020.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
