Côtes du Rhône launches new global marketing campaign
29 April, 2019
The Côtes du Rhône appellation has re-shaped its marketing strategy with the intention to create a consistent and memorable global message that will maintain its international reputation.
Côtes du Rhône revamps Cellier des Dauphins
21 March, 2019
French wine giant, the Union des Vignerons des Côtes du Rhône, the most dominant wine producer in the Rhône Valley, is rejuvenating and expanding its Cellier des Dauphins brand.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
