The Côtes du Rhône appellation has re-shaped its marketing strategy with the intention to create a consistent and memorable global message that will maintain its international reputation.

French wine giant, the Union des Vignerons des Côtes du Rhône, the most dominant wine producer in the Rhône Valley, is rejuvenating and expanding its Cellier des Dauphins brand.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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