Eisberg, the alcohol-free wine, is expanding its involvement in cycling by sponsoring this summer’s Tour Of Britain and sponsoring two pro cycling teams, Storey Racing and Canyon Eisberg.

Eisberg, the UK’s leading alcohol-free wine brand, has agreed a three-year partnership to become the ‘Official Wine Partner’ for the Tour of Britain cycle race.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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