Raki comes to the table

09 December, 2014

Hamish Smith investigastes the resurgence of an old spirit

Yeni Raki, the leading Turkish aniseed brand brand, has unveiled what brand owner Diageo says is its most ambitious marketing campaign to date.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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