Distell buys 26% of Kenyan spirits company
18 July, 2014
Distell Group has agreed a deal to acquire a 26% stake in KWA Holding East Africa Limited (KHEAL), a leading spirits manufacturer, bottler and distributor in Kenya.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
