on 26 April, 2013
Former Drinks International editor Patience Gould ponders Diageo’s approach to gin as it follows the flavoured route
The Gin Guild, the not-for-profit international gin industry body, has denounced spirits producers who describe low or non-alcohol products as ‘gin’ for “freeloading” on the success of the category.
Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.
Former Drinks International editor Patience Gould ponders Diageo’s approach to gin as it follows the flavoured route