Launch analysis: The Chivas Brothers’ Blend
01 October, 2012
Joe Bates talks to global brand director James Slack about Chivas Regal’s biggest duty free exclusive launch in the brand’s history
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
