Brown-Forman has announced that Eric Helms has become marketing director for its Global Travel Retail division.

Liqueurs report: Packaging

27 August, 2015

Experts from design specialist Seymourpowell look at how aesthetics can drive sales

Chambord, the French black raspberry liqueur, has invested a “six-figure sum” in its first TV advertising campaign with a sponsorship of E4’s new US drama.

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Philip Duff

Duff Said: Awash with rum

As the weather gets bleak Philip Duff turns to the warming notes of rum for comfort. But there are currently several elements unsettling the category

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