Helms is Brown-Forman's GTR marketing director
27 April, 2016
Brown-Forman has announced that Eric Helms has become marketing director for its Global Travel Retail division.
Liqueurs report: Packaging
27 August, 2015
Experts from design specialist Seymourpowell look at how aesthetics can drive sales
UK: Chambord in six-figure TV push
08 June, 2012
Chambord, the French black raspberry liqueur, has invested a “six-figure sum” in its first TV advertising campaign with a sponsorship of E4’s new US drama.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
