Brown-Forman has announced that Eric Helms has become marketing director for its Global Travel Retail division.

Liqueurs report: Packaging

27 August, 2015

Experts from design specialist Seymourpowell look at how aesthetics can drive sales

Chambord, the French black raspberry liqueur, has invested a “six-figure sum” in its first TV advertising campaign with a sponsorship of E4’s new US drama.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook