Chivas Brothers boss Christian Porta has told journalists and analysts today that the next significant development for its scotch whisky business will be to build a new distillery.
Credit to Pernod. The company has done a fine job this week in extolling the success of scotch whisky around the world and in telling important opinion formers that the company is best placed to capitalise on that thirst and in doing so earn lots of money for the company, its suppliers, customers, not forgetting its investors.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
