Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.

Suntory’s move for Beam “is not the end of it by any means”, leading drinks analyst Jeremy Cunnington of Euromonitor International has told DI.

Emerging markets will continue to drive alcoholic drinks volume and value growth in 2012, according to Euromonitor International.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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