A spirit historically bound to the South Korean market, soju consumption is rapidly increasing in key global markets.

The world’s number one selling spirit brand Jinro soju has announced it will be sponsoring Luno presents All Points East festival this month, the first time a Korean spirit brand has supported a major UK festival, making history for the global drinks market.

Korean Soju brand Jinro has once again topped the list of Drinks International’s The Millionaires’ Club having sold more than 94m 9-litre cases in 2021.