Chivas, the blended scotch whisky brand, is to sponsor the world’s biggest football club brand, Manchester United, in a three-year global partnership deal.

Time for Longmorn

11 October, 2016

Chivas Brothers, the scotch whisky and premium gin division of Pernod Ricard, has introduced two new expressions of Longmorn, its Speyside single malt.

Chivas Brothers has launched its first Chivas Regal global cocktail competition, The Chivas Masters.

Pernod Ricard grew sales by 4% during 2012/2013, thanks to the US and China offsetting a western European malaise.

Chivas Brothers has unveiled a 1.5 litre magnum of its flagshiop blended scotch whisky, Chivas Regal, aimed specifically at elite bars.

Pernod Ricard's whisky and gin arm Chivas Brothers has rolled out Ballantine’s 40 Year Old across "significant" Asian markets.

Scotch infrastructure

12 July, 2012

Asian demand for whisky has boosted investment in Scotland, says Lucy Britner

Pernod raises the stakes

01 June, 2012

Pernod Richard is raising the stakes in scotch whisky after a week in which it hosted a ‘Capital Markets Day’ of presentations up at its flagship Glenlivet distillery on Speyside.

China is the key for any global company and it is as important now as the US was in the past, according to speakers at the inaugural Worshipful Company of Distillers' city debate.

Chivas Brothers has launched two 17-year old Ballantine’s expressions under the new line, Signature Distillery Editions.

Chivas Brothers is introducing a new look for its Plymouth gin brand, re-positioning it above Beefeater 24, as a “super premium-plus”.

Chivas Brothers has launched a new special edition Beefeater gin. Developed by master distiller Desmond Payne, Beefeater London Market Gin will be available for a limited period from June 2011 in key global markets, including Spain, UK, Turkey and Bulgaria.

Chivas Brothers has introduced new packaging across its “core range" of The Glenlivet.

Scotch brand Chivas Regal and designer Vivienne Westwood have collaborated to launch a new limited edition whisky.

Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.

Chivas Brothers is taking its travel retail aged whisky campaign to the Americas.

Chivas Brothers has launched a winter version of its Beefeater gin brand.

Comment

Philip Duff

Dirty cocktail names: Is it the end?

There are lies, damn lies, statistics – and then there are statistics about cocktails. It emerged recently that a UK firm named Travel Republic surveyed punters, and apparently 29% of them disapprove of sexually suggestive cocktail names.

Events

Facebook

Twitter