Panther M*lk, the world’s first ready to drink alcohol cocktail made from oat milk, spirits and liqueurs, has launched in the UK in two flavours.

Buffalo Trace Distillery has launched its last ‘experimental’ bourbons of the year with the release of rice and an oat-based expressions.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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