Mixer brand The London Essence, Calvados brand Avallen and low carbon, low waste spirits distribution technology ecoSpirits, have joined together to create ‘The Sustainable Spritz’, a low waste serve that eliminates single use glass.
Flor de Caña pledges to reduce 15 tons of food waste through Zero Waste Cocktails initiative
Nicaraguan rum brand, Flor de Caña, has announced the return of its Zero Waste Cocktail initiative, partnering with venues to produce cocktails made with ingredients derived from repurposed food scraps and leftovers.
Flor de Caña Zero Waste Month goes live
Flor de Caña has launched a global initiative called ‘Zero Waste Month’ for July which invites eco-conscious bars, restaurants and consumers to reduce food waste.
Pernod Ricard has teamed up with the United Nations to offer a series of free online training modules to help budding bartenders become mixology maestros.
WSTA celebrates World Gin Day
The UK’s Wine and Spirit Trade Association (WSTA) says it will be celebrating the seventh annual World Gin Day tomorrow by highlighting the success of the UK’s growing gin industry.
Molson Coors signs up for sustainable future
UK: Brewer Molson Coors has become the first to be a founding signatory of WRAP’s Courtauld Commitment 2.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
