Baijiu: Dark Matter

18 October, 2013

Baijiu is the world’s biggest spirit with the world’s biggest consumer base. It is already international but can it broaden its appeal to western palates? Hamish Smith reports

Diageo has announced the completion of the mandatory tender offer for the outstanding shares in Chinese white spirits company, Sichuan Shuijingfang

China: Diageo has been given the go-ahead to make an offer for the remaining shares of ShuiJingFang. The maximum offer stands at GBP630m.

Chinese regulators have approved Diageo’s acquisition of an additional 4% stake in Sichuan Chengdu Quanxing Group (Quanxing) from Chengdu Yingsheng Investment Holding Co (Yingsheng).

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Nick Strangeway

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Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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