Manchester Gin launches Jeroboam bottles
22 November, 2018
Manchester Gin has launched a 4.5 litre Jeroboam bottle in the off trade – the equivalent of nine standard bottles.
Remy launches Louis XIII jeroboam
17 June, 2011
Remy Martin has launched its Louis XIII cognac in a jeroboam decanter. The new format has a £16,000 price tag and there are 100 jeroboams available.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
