Celebrate Her launches Data Census Survey to improve employment practice
26 February, 2025
Celebrate Her has teamed up with hospitality training platform Allara Global and consumer intelligence expert CGA by NIQ to launch a Data Census Survey for the drinks industry.
DISCUS updates advertising guidelines
02 June, 2011
The Distilled Spirits Council in the US (DISCUS) has increased the demographic placement standard in its Code of Responsible Advertising Practices. The change reflects the 2010 Census data, which shows that 71.6% of the US population is 21 years of age and older. The previous demographic was 70%.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
