AB Inbev has turned to gamification in a bid to whip up a passion for beer among younger generations of drinkers.

AB Inbev has warned that Q2 trading will be “materially worse” than the previous three months due to brewery closures and supply chain disruption.

AB Inbev has slashed its proposed dividend in half due to the uncertainty, volatility and continued impact of the COVID-19 pandemic.

AB Inbev has drawn down the entirety of a $9bn loan facility from global banks as it bids to ride out the coronavirus outbreak.

Budweiser and Stella brewer A-B InBev is to acquire the remaining stake in Corona Extra brewer Grupo Modelo for US$20.1 billion ( MXN 278.6 billion).

Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar. 

Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.

An attempt by AB InBev  to register the Budweiser trademark  as a Community Trade Mark within the EU has been rejected by the European Court of Justice.

An arbitration panel has said that the combination of Anheuser-Busch and InBev did not violate the investment agreement between Anheuser-Busch and Mexican drinks giant Grupo Modelo.

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Philip Duff

Duff Said: Awash with rum

As the weather gets bleak Philip Duff turns to the warming notes of rum for comfort. But there are currently several elements unsettling the category

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