US: Diageo spends $12m on Ketel One push

22 May, 2009

US: Diageo’s is rolling out  its first ever national TV ad campaign for super premium Dutch vodka Ketel One.


The total spend for "Gentlemen, This is Vodka” will be $12 million between May and September 2009.

Carl Nolet Jr, 11th Generation Nolet -  who created the vodka, said: "This powerful campaign supports the rich framework of the Ketel One brand and positions us for significant growth."

Created by Grey Worldwide, the campaign is centered on modern masculinity and showcases charismatic and elegant gentlemen engaging in "classic guy moments" during genuine and responsible drinking occasions.

The campaign has launched in the United States on May 15, 2009 ads will also include out-of-home executions in cities including New York City, Los Angeles, Miami and Chicago.

For more information on Ketel One, visit


Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.