Samuel Gulliver & Co England Rugby

Samuel Gulliver & Co partners with England Rugby

30 November, 2021

Samuel Gulliver & Co has signed a long-term deal to become the official whisky of England Rugby and coincide with the launch of its English single malts.

The inaugural whisky, England’s No.6, is a single malt English whisky distilled at The St. George’s Distillery in Norfolk, which has been aged for six years and finished in ex-rum casks.

Tom Heeks, licensing manager at England Rugby, said: “This is the first time we’ve licensed an official whisky and Samuel Gulliver & Co as an independent bottler of premium English whisky is a perfect partner.”

The first release launches with an RRP of £69.00 and will be available on a pre-release allocation to England Rugby members in December, before going online and in retail specialists in the New Year.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.