zing zang

Zing Zang launches RTD range in US

22 October, 2020

US pre-mixed cocktail company Zing Zang has launched a new line of spirits-based ready-to-drink (RTD) canned cocktails.

Zing Zang RTD cocktails will initially be available in three varieties: Bloody Mary, Margarita, and Bourbon Whiskey Sour in two-serve cans at 9% abv. 

The cocktails will be initially introduced in 20 US states, with additional distribution to follow in 2021.

“Consumers want bartender-quality cocktails that are convenient for at-home and on-the-go consumption. That’s exactly what Zing Zang has always been known and trusted to deliver,” said Brent Albertson, CEO at Chicago-based Zing Zang.

“Our new RTDs are real cocktails, made with our bold Zing Zang mixes and high-quality premium spirits, unlike most canned cocktail drinks and hard seltzers which are just watered-down malt or beer-based drinks.” 

According to industry analysts IWSR, the RTD category in the US is valued at $8bn, with volume growth significantly outpacing beer, wine, and spirits. 

RTD consumption in the US is expected to increase by 72% by 2024, IWSR reports.

Keywords: Zing Zang




Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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