Returning loyal customers made up much of the growth for the Festive season after the retailer announced late in 2019 a return to private ownership.
Product highlights for December included volume growth for rum (+24%), brandy (+33%) and English wines (+9%) while the sales of Champagne were up 11%.
Following its recent acquisition by Fortress Investment Group, Majestic said the focus would now be on improving the physical experience of its stores blended with a multi-channel approach.
CEO John Colley said: “We know in Majestic we have all the ingredients for a successful company, and our customers clearly responded well to the news we’d be keeping stores open - right across the country.
“Backed up by an exciting range, with plenty of new arrivals and re-listed customer favourites, we’ve pulled out an impressive performance.
The work now begins on building a future which takes the historic strengths of Majestic; our brilliant people, physical presence and trend-leading range - and turn that into long term growth for our suppliers and staff.”
