Martini launches Fiero to target summer market

27 March, 2019
Martini Fiero

Martini has announced the UK launch of Fiero to the summer drinks market designed to attract a younger adult audience.

With a £2m investment behind the brand in its first year, Martini Fiero uses100% natural flavour and colour through a blend of white wines and botanicals including Murcia orange peel, Artemisia absinthium and Artemisia pontica.

The new drink’s bitter-sweet orange flavour has been made specifically to pair with tonic water in a 50/50 serve.

Ivano Tonutti, Martini master herbalist, said: “Creating Martini Fiero was an exercise in balance. From a botanical point of view, it was essential to harmonise the vibrant citrus notes of the Murcia orange peel with the bitterness and herbal aromatics of the Artemisia alongside the many other botanicals, which in turn had to sit happily alongside the quinine in tonic.”

Martini Fiero has an RRP £12 and is available at a variety of British supermarket chains from 28 March and Amazon from April.

Keywords: Martini Fiero




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