Peroni prepares for full rebrand

06 August, 2018

Peroni Nastro Azzurro has announced that the brand will undergo a rebrand in the UK, including a new logo, bottle design and glassware.

The Italian beer launched in the UK more than a decade ago and it has since gone on to become one of the UK’s most reputable premium beers.

Daniel Grass, global brand director, Peroni Nastro Azzurro said: “When we launched Peroni Nastro Azzurro in the UK 13 years ago it brought a real category-breaking proposition at the time, however like any great brand it is incredibly important to evolve. 

“We know that our bottle and glass are one of the strongest drivers of brand equity, so we carried out extensive consumer research, both in the UK and Italy to determine our final designs.

“We received some outstanding results and in all cases the perception of both the new glass and bottle positioned the brand with differentiation, as well as Italian heritage and style.”

The 330ml Peroni Nastro Azzurro bottle will be the first to rollout at the end of this year, followed by the 620ml and 660ml early 2019. The glassware will start its transition into the trade in the Autumn, completing the roll out into early 2019.

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