Pick of the Launches

04 July, 2018

Here is the pick of the launches from last month, as featured in Drinks International magazine June edition.



Brand owner Pernod Ricard

RRP £16.49, €22.90, $22.02

Markets Global travel retail

Contact Louisa O’Reilly, louisa.oreilly@talk.global

Absolut has launched its limited-edition bottle Absolut World (40% abv) exclusively to travellers in celebration of unity around the globe. The new bottle is the first travel retail exclusive from Absolut in three years and features a design by Swedish illustrator Kari Modén to express love, peace and togetherness.

Created by the artist through a retro clip art technique and using strokes of neon pink, green and yellow, contrasted against matte gold, the result is a “playful, decorative and bold” bottle. To mark the launch Absolut will kick off a global movement asking people to share the experiences and places they love as part of an online Travellers’ Exchange. Creating a hub of local insider travel tips, a “global selfie” will be the key to unlocking a world of new and unexpected experiences. To get involved, people will take a picture of themselves and see it become a global selfie – a mosaic of hundreds of faces from around the world.


Dominic Roskrow

The crazy world of the small distiller

One of the main attractions of social media is that it allows individuals and small businesses a platform from which they can shout loudly, without the need for the big-buck budgets that the global companies can call on.

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