Dead Rabbit launches Irish whiskey brand

02 February, 2018

Dead Rabbit has partnered up with The Dublin Liberties Distillery to produce an Irish whiskey available globally from March.

The Dead Rabbit Irish Whiskey has been created by Darryl McNally, master distiller of The Dublin Liberties Distillery, part of Quintessential Brands Group, in partnership with Sean Muldoon and Jack McGarry, co-founders of Dead Rabbit bar in New York.

“We’ve been endlessly fascinated by the development of the category and The Dead Rabbit Grocery & Grog holds the largest collection of Irish whiskey in North America,” said Muldoon and McGarry. “The Dead Rabbit Whiskey has been patiently waiting for five long years and we can’t wait to share it with you all.”

The Dead Rabbit Irish Whiskey is a 44% abv blend of aged Irish single malt and grain whiskeys. The whiskey has been first aged in Kentucky bourbon casks for five years before being finished in virgin American oak barrels.

The whiskey will make its global launch in New York City this February, coinciding with the five-year anniversary of former World’s 50 Best Bars winner, Dead Rabbit.

McNally added: “I’ve worked in the Irish whiskey industry for over 20 years now and I’m intensely proud of how the industry has grown in that time, but I think there’s still so much more potential."

The Dead Rabbit Irish Whiskey will be available to the trade in New York and New Jersey in 750ml bottles from February 12, priced $39.99.

The Dead Rabbit Irish Whiskey will then be rolled out to other key markets worldwide from March in 700ml bottles, with a recommended price of €40 and distributed by Quintessential Brands.

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