Campari Negroni Week raises $0.5m for charity

23 August, 2017

Campri’s Negroni Week raised $537,000 (£410,000) for a range of charities around the world.

The week-long charity initiative ran between 5-11 June 2017, and involved more than 7,000 bars, restaurants and retailers around the world.

“It’s incredible to see Negroni Week grow from strength to strength each year, yet 2017 feels extra special considering the sharp increase in money raised for such worthy charitable causes,” said Andrea Neri, managing director, Italina Icons, Gruppo Campari.

“Testament to the sheer determination and generosity of all those involved, I speak for everyone at Campari in declaring how very proud we are to play our part in such a positive campaign and I want to thank all those who participated. Cheers to you.”

The brand’s Negroni Week first launched in 2013 and more than 60 international markets signed up this year including the UK for the first time.

This year’s top fundraiser was Kettner Exchange in San Diego US, which raised more than $6,000 for Negroni Week charity partner One More Wave.

In total, Negroni Week received more than 17,000 online mentions, achieved a reach of 11m on social media and saw the hashtag #NegroniWeek being used more than 5,000 times on Instagram alone.

Keywords: campari, Negroni Week

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