Global Brands says the products are aimed at 20-30 year olds and features a malted base to give an ‘interesting flavoursome’ alcohol taste that cater for the growing demand from millennials for drinks that are not sugary and synthetic, whilst attracting beer drinkers with the hoppy notes.
Charlie Leaver, innovation manager at Global Brands, said: “Crooked Beverage Co is something completely and truly different and with that it opens up a new realm of possibility. We’ve taken a combination of the best from different categories to make a drink that is the first of its kind.
“We saw that the target demographic of consumers were tiring of overly sweet drinks with questionable ingredients, and so have created a product that tastes great, looks great, and is essentially natural”.
Three different flavours are available including Dayglo Skies (Raspberry & Lime), Mother Moon (Pomegranate & Peach) and Midnight Stage (Blood Orange & Passionfruit) - and sugar ratings start from 4.6g per 100ml.
The beverages are created in Chesterfield, England and available in 330ml cans with vibrant illustrations created by local Sheffield artist Lisa O’Hara.
Leaver added: “We’re excited to be bringing this to the market and introducing a whole new category of Alcoholic Soda to the UK.
“The dimensions that Crooked creates both in its artwork and taste is what make it a stand out product. We’ve crafted this brand by listening to the consumer and with that we’ve made something that’s going to completely change the market”.
