Global Brands sales increase +16% in 2017

22 March, 2018

Drinks manufacturer and distributor Global Brands has reported a +16% increase in sales, taking turnover to £42m for its financial year ending 30 September 2017.

The business, which supplies the on and off trade channels domestically and internationally also recorded gross profits increase from £10.8m to £11.8m for the same period.

Global Brands, which has a portfolio of 19 brands, saw total exports for the year grow by +50% and it now distributes to 59 countries internationally. 

Founder and chairman, Steve Perez, said: “Consumer demands and taste preferences sit at the heart of what we do and is really driving our growth to keep pace with a fast-changing market."

In 2017, VK became the number one best-selling RTD in the UK on trade with volume sales growing by 20%, meaning VK now accounts for a quarter of the UK’s RTD market.

Perez added: “We never sit still when it comes to product development and there’s no greater buzz than working with supermarkets, bars and restaurants to answer their call for innovation.

“Consumers are demanding more for their money in terms of taste and quality. Being able to successfully meet this challenge is the best part of the job and continues to see us expand across the UK and internationally.”

During the last year, Global Brands increased its number of employees by 16%, taking total staff numbers to over 160. The company focused on growing its sales and marketing teams to effectively service demand.

Global Brands has also seen total volume sales rise 20% in 2018 and has recently the distributor for LoneWolf’s premium spirits, the distilling branch of Scottish beer producer, BrewDog.

Keywords: global brands

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