Innis & Gunn doubles UK sales team

15 May, 2017

Scottish brewer Innis & Gunn has doubled the size of its UK sales team to continue its market dominance in the beer sector.

The recruitment is a reaction to 50% sales growth, an injection of equity investment and a stated objective to double turnover by 2020.

Crawford Sinclair, Innis & Gunn’s director of sales, said: “We had an incredibly exciting, and undoubtedly transformational 2016 in the business, and our investment in our sales team is a significant step to build on this momentum in the trade and give our customers the support they need to grow their business and ours.”

Innis & Gunn, like BrewDog, is another example of a successful crowdfunding campaign, which in the last 18 months has sold more than 40m bottles of beer globally, raised £2.5m in equity and purchased a new brewery.

The brewer has also opened three on trade properties in Scotland and signed a distribution deal for China, Taiwan and Hong Kong and aims to triple beer production in the next two years to 30,000hl at its new brewery.





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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