Drinks International launches its annual ProWein Preview, a 12-page guide to the Düsseldorf show, which runs from 13-15 March.
The supplement includes highlights from the show, top tips and a profile interview with ProWein's director, Michael Degen.
The preview also collates feedback from the show's 2015 visitors and shines a light on the company's next big project, ProWein Asia.
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
