Drinks International launches its annual ProWein Preview, a 12-page guide to the Düsseldorf show, which runs from 13-15 March.
The supplement includes highlights from the show, top tips and a profile interview with ProWein's director, Michael Degen.
The preview also collates feedback from the show's 2015 visitors and shines a light on the company's next big project, ProWein Asia.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
