Designed to offer a highly credible and competitive platform, the series comprises: The Travel Retail Challenge, Cocktail Challenge, Distillery Experience Challenge, Pre-Mixed Drinks Challenge, Wine Tourism Challenge, Wine Design Challenge and the Wine Marketing Challenge.
The series is backed by its judges who are all independent industry experts, including mixologists, travel retail buyers, design gurus, marketing professionals and journalists. They assess entries through rigorous blind tastings and discussion-based judging days.
Entrants should visit drinksint.com (under DI Events) for deadline information and criteria for each of the challenges.
