Bacardi Global Travel Retail was a big winner on the night, picking up the Most Creative Marketing Concept award for its John Dewar & Sons Fine Whisky Emporium and Best Travel Retail Exclusive and Supreme Champion for its Single Cane Estate Rums.
Pernod Ricard picked up two gongs in the Best New Packaging of a Drinks Brand and Best Presentation Box categories for Havana Club Union and Ballantine's Artist Series Collection, respectively.
The Loop, Dublin Airport, Aer Rianta International was named the Single Location Airport Drinks Retailer of the Year in the Operator Awards. World Duty Free Group scooped The Multiple Locations title and Charlotte Barton, P&O Ferries took home the Drinks Buyer of the Year award.
Justin Smith, publisher of Drinks International, said: “The Travel Retail Awards were created to recognise the importance of alcoholic drinks within the travel retail and duty free sector, and to focus on the innovation within this key channel.
“It is the 'shop window' for many top international drinks brands, allowing them to showcase their very best expressions and limited editions, often with amazing packaging to further induce purchases. Winning a trophy really is an endorsement of excellence and innovation.”
The 2015 judging panel included Justin Smith, publisher of Drinks International; Tilly Holland, public sector marketing executive, Essential Communications PR; Susan Kelly, head of business development category strategy, Aer Rianta International; Raymond Kiersey, general manager procurement, Newrest; and Joe Bates, travel retail correspondent, Drinks International.
Smith added: “In recent years the categories have grown as a result of the evolving nature and new developments in this intriguing luxury retail sector.”
See below for a full list of winners:
Supplier Awards
Best Drinks Launch at TFWA Cannes 2015
Winner: Grant's Elementary Range
Brand Owner: William Grant & Sons
Design Agency: Webb de Vlam
Best Travel Retail Exclusive/Limited Edition Launch of the Year
Winner: Single Cane Estate Rums
Brand Owner: Bacardi Global Travel Retail
Best Luxury Drinks Launch of the Year
Winner: Ledaig 42 Year Old
Brand Owner: Burn Stewart / Distell
Most Creative Marketing Concept / Travel Retail in Store Promotion
Winner: John Dewar & Sons Fine Whisky Emporium
Brand Owner: Bacardi Global Travel Retail
Best New Packaging of a Drinks Brand
Winner: Havana Club Union
Brand Owner: Pernod Ricard
Design Agency: Nude Brand Creation
Best Repackaging of a Drinks Brand
Winner: Sauza Tequila
Brand Owner: Beam Suntory
Design Agency: Webb deVlam
Best Presentation Box / Gift Set
Winner: Ballantine's Artist Series Collection
Brand Owner: Pernod Ricard
Design Agency: Crown Aerosols & Speciality Packaging Europe
Supreme Champion
Winner: Single Cane Estate Rums
Brand Owner: Bacardi Global Travel Retail
Operator Awards
Partnership Initiative of the Year - Retailer & Supplier
Winner: Les Clos Fine Wines & Luxury Spirits & Penfolds Grange
Best Marketing Concept by a Travel Retail Operator
Winner: The Irish Spirit Meets The Free Spirit campaign by Delhi Duty Free
Best Ferry / Cruise Line Drinks Retailer of the Year
Winner: P&O Ferries
Airport Drinks Retailer of the Year - Single Location
Winner: The Loop, Dublin Airport, Aer Rianta International
Airport Drinks Retailer of the Year - Multiple Locations
Winner: World Duty Free Group
Drinks Buyer of the Year
Winner: Charlotte Barton, P&O Ferries
