Suntory Holdings announces sales rise

20 February, 2015

Suntory Holdings has announced 2014 yielded sales of 2.5 trillion yen, up 20% year on year, and operating income of 165 billion yen, up 30%.

The conglomerate, which bought Beam early last year but operates in multiple sectors, said “the world economy recovered gradually despite showing weakness in some areas” and that “the Japanese economy continued making gradual recovery, but the trend of pickup in consumer spending saw a downturn”.

Beam Suntory, the merged alcohol division, has performed well in North America – which is a renewed focus - with Jim Beam, Maker's Mark, Knob Creek and Hornitos showing strong growth, said the group.

While Jim Beam, Laphroaig and other premium brands showed strong sales in Germany, Russia and the United Kingdom, it said.

India and Brazil, where Teacher’s is said to be performing well, have been earmarked as markets of the future for the group.

“Proactive marketing activities” for its Hibiki, Yamazaki and Hakushu brands focusing around Europe and America, and Kakubin in Asia, “helped expand the Japanese whisky category” the group said.

Beam Suntory’s Japan business saw 6% year-on-year growth in sales. 

Keywords: beam suntory


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