Jameson unveils annual packaging release

15 January, 2015

Jameson has unveiled its annual series of packaging innovations, Good Workers, Great Whiskey. 

The limited edition cartons have been designed to ‘celebrate the craftspeople at the Midleton Distillery’ with its textured paper and illustrated design.

Daniel Lundberg, global brand director for Jameson Irish Whiskey, said: “Innovation remains at the core of all Jameson’s award-winning marketing activity and the Good Workers, Great Whiskey limited edition carton follows suit by marrying together the stories of our distillery workers and production techniques through a modern, contemporary design."

The Good Workers, Great Whiskey limited edition bottle is available now in a number of markets worldwide.





Comment

Dominic Roskrow

The crazy world of the small distiller

One of the main attractions of social media is that it allows individuals and small businesses a platform from which they can shout loudly, without the need for the big-buck budgets that the global companies can call on.

Click for more »

Events

Facebook

Twitter