Diageo GTME appoints Bajorat

06 November, 2014

Diageo has announced that Barbara Bajorat has been appointed regional director for Europe with Diageo Global Travel & Middle East.

In this role, the 38-year-old will lead Diageo’s growth strategy for the travel retail sector in Europe and Russia. In her previous role as global customer director she was responsible for the company’s global business with top customers including Tesco and Metro.

Bajorat was sales director for Diageo’s US spirits business. She also held leading sales and marketing positions at L’Oréal, Reckitt Benckiser and Maxxium.

Keywords: diageo gtme




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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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